The secret behind the success of the Tic Tac industry

Whose childhood has gone by without eating a Tic Tac? It was so popular at that time, maybe less common now, but it is a really nice candy in the mouth with an original name. The success of the Tic Tac industry relies largely on the type of marketing that they use.

For example, there is a Tic Tac Freshmint flavor “standard” and a Tic Tac Freshmint flavor “Big Pack”. Normally the Big Pack version should have been bigger and have larger number of TicTacs than the standard version, but they are both the same size. As a matter of fact, marketing strategy is all about playing with words and packaging to attract clients.