Advertisements are meant to convince people in buying products or services so as to attract more customers. Companies or agencies spend huge amount of money just in advertising banners with unique slogans and taglines which are really catchy. However these require to be creative in terms of slogans and taglines so as to create the maximum effect when people see them on billboards. I have seen some which are really creative slogans, however on the other hand, we do have really bad advertising slogans and taglines which cause more losses than profit to the companies. Sometimes, when designing advertising slogans to create the desired effect, it unexpectedly takes a wrong turn and produces the opposite unwanted effect.
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